Ever feel like fitness has become more confusing than it should be?
Lately, I’ve been thinking a lot about what our health and fitness should look like—especially as I’ve been refining exactly why CrossFit Ares exists. And it’s simple:
We’re here to Change the Narrative of fitness.
Let me explain.
For as long as I can remember, the fitness industry—and society—has been telling us what health and fitness should look like. What you should weigh. What workouts you should do. What diet you should follow. What time you should wake up. What routine you have to do or you’re failing.
And honestly?
It’s a recipe for burnout, confusion, and failure.
We’ve been force-fed a story that has nothing to do with us—our lives, our goals, or our values. We chase someone else’s idea of success without understanding our own.
Let’s back up and break this down.
At its core, your health and fitness comes from three things:
Here’s the problem:
We’ve been told over and over again what that should look like. That it has to be chicken and broccoli, or maybe now it’s all red meat. That carbs are bad. That you need a 3-hour morning routine or you’re doing it wrong.
It’s insane.
But what if we simplified it?
What if we brought it back to why we move, why we eat well, why we take care of ourselves?
Because here’s the truth:
You are not just a number on a scale or a workout PR.
You’re a parent. A partner. A professional. A human being with a full life, filled with people and passions that matter.
You have things that light you up. Hobbies. Places you want to go. Experiences you want to have. A future you want to build. A legacy you want to leave.
That’s your story.
And your fitness should serve that.
Not someone else’s highlight reel. Not a six-pack if that’s not what you’re after. Not the CrossFit Games if that’s not your mission.
Maybe your goal is to get down on the floor and play with your grandkids.
Maybe it’s running an ultramarathon.
Maybe it’s finally getting off medication.
Maybe it’s feeling confident in your own skin.
Maybe it’s just having more energy to do the things you love.
All of that counts. Every version of that is valid.
You get to choose.
So stop chasing someone else’s version of health.
Stop following someone else’s inputs when they don’t match the output you actually want.
Get clear on your life, your goals, and what health and fitness need to look like to help you live it better.
Be proactive. Define what it means for you, and set yourself up to live the best damn life you could have asked for.
You choose.
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